Marsoly Ventures
a Division of Marsoly Web Development
Our Services
Search Engine Optimization
These are the most common methods of basic search engine optimization. There are cases where extra effort may be needed. This can include rectifying improper syntax on the site with various coding languages that can prevent a search engine crawler, spam methods, internal linking, etc. These issues will also be resolved as part of our service. Your site will be fully optimized to comply with the very best practices of SEO.
Keyword Research
Arguably
the most important part of any internet marketing campaign is selecting
the right
keywords. With a little research, we can determine the search terms
that your potential customers are actually using, and the terms that
will bring the most traffic to
your site.
Current Rankings, Traffic and Link Analysis
You
can't move forward if you don't know where you are. Once the targeted
search terms are selected, we will run a number of reports to determine
your site's current status in the search engines. Not only will this
give us a better understanding of where your site stands, it will help
to provide us with a better plan of action for your site's next moves,
pointing out the strong and weak points that need attention.
Competition Analysis
The
next step is to identify your competition. This will help us to
determine which areas of your site need the most work.
Meta Tag Optimization
We will
optimize the meta tags of your website to promote the desired search
terms
and draw more traffic from the search engines. This will include
optimization
of the title, description, and keywords meta tags.
Press Release/Article Distribution
As
part of the promotion service, we will often make use of articles
and press releases. A press release can be one of the most
inexpensive and effective ways to drive traffic to your site. A
properly written
article can create an online awareness of your site, and show the
integrity of your service or product. Though an increase in link
popularity can indeed result from a great article or press release, it
is not the main focus of this part of the service. Articles and press
releases are used more to increase your brand awareness, and to
promote your company.
Link Building
One of the
most important ranking and traffic building factors in SEO is link
popularity. Once the site has been optimized, we will begin a link
building campaign by approaching other relevant, well-built
sites, submitting to directories, promoting your site to social media
groups, and by getting paid
links if and where appropriate.
Social Media Marketing
Depending
on your business model, we will often promote your site and
business in various social media marketing areas. Beyond online article
and press release distributions, social media marketing will provide a
much higher potential for inbound links from other websites, as well as
promote your business to a more targeted audience. We will create and
manage various social media accounts to broaden the reach of your
site’s coverage, and provide quality links and traffic to
your site.
Please keep in mind that Social Media Marketing will have varying
effects for various types of businesses. It should be noted that some
business models simply do not benefit from Social Media Marketing.
What we do
-
- Search Engine Optimization
- Pay-Per-Click Campaigns
- Website Optimization
- Social Bookmarking
- Viral Marketing
- Conversion Tracking